Follow Adam Lasky on LinkedIn or visit adamlasky.me for the latest resources and updates.

Introduction

As requested by {insert client name}, {insert your business name} did an independent Meta Ads audit for Meta Ads account with client ID {insert client’s account ID}.

In this audit, various important subjects are discussed, such as account structure, settings, bid management, ad copy and much more. Every subject is subdivided in a series of essential and advanced questions that have concrete, to the point answers and are rated with a subjective score.

This account has been audited based on Adam Lasky’s expertise of managing and optimizing big and small complex Meta Ads accounts. The main goal is to give {insert client name} insights in optimization and growth opportunities for the future.

Disclaimer:

{insert client name} is free to use the information in this document. However, the audit, as presented in its current form, belongs to Adam Lasky. The contents and structure of the audit may not be shared with external partners/parties of {insert client name} without permission of Adam Lasky.

Here are the possible values for each column

Audit Summary and Recommendations

Summary

What’s Good

What’s Bad

What’s Ugly

Recommendations